Dream Big: Facebook Is No Blue Collar LinkedIn

What do you mean Facebook wants to be the blue-collar LinkedIn? My view on the trends that work against this theory.

Facebook Ads: What’s Worth It

Learn how to hyper-target your Facebook ads (and why it’s the best strategy for this channel).

Oversharing As A Social Media Strategy

Why oversharing can be your best social media strategy.

What is a Facebook Like Worth?

What is a Facebook Like Worth? As a social media manager, it’s easy for me to look at a like as just 1 person in a community but our culture is starting to define what it’s really worth. Check out this story of Kai’s Coming Out on Facebook where she explains that a like is […]

Getting Started With A Facebook Page

I keep getting the “your blog has Twitter, do you have any Facebook info?” Before today my answer was, not really which is a shame considering the amount of time I spend on the site. I love Facebook. It’s a great place to tell your company’s story, share success stories and start a conversation. I’d […]

Down, Set, Hike: My Dream Job in the NFL

I want to be made into the NFL’s social media manager. OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja. I’ve worked (and am working) in social media for some really amazing companies but it would be […]