A few years ago, I joined an AI ethics board sponsored by Arena Analytics and it was one of the best learning experiences of my life. The board was big and representative of so many perspectives. There were journalists and HR professionals, researchers and data scientists. And for some reason, me. What I loved so much about this experience was that it opened my eyes to so many biases in data that I just didn’t know existed.
Early in the project we were assigned a documentary to watch called “Coded Bias.” 10/10 I would recommend this one no matter what your profession is. I learned a lot. Like that because facial recognition software wasn’t trained using people with darker skin, it just didn’t work on their faces. If you’re someone with a feminine voice that used Siri, you might be able to guess why it doesn’t always catch what you’re saying. Same reason. Men trained Siri.
That was a lesson I kept learning during this monthly meetup: who built something and what it was built for could tremendously impact outcomes. Literally, it couldn’t work if we didn’t consider who it was for, the data set we were using, and so many other variables. All of that honestly never crossed my mind before becoming part of this group collectively trying to figure out how to do AI better.
Our Data Isn't Unbiased
That’s why I find it so interesting that all of these companies are coming up with job post writing software and touting it as “unbiased.” I have to put it in quotes because it’s a wildly ridiculous claim for a million reasons. One of which is the obvious: there’s no such thing as an unbiased job post data set.
For hundreds of years we have been doing the same thing in job posts. I have done the research and these posts are a mirror of the prominent biases that exist in our societies. Years of experience is an example of older people with more power exaggerating numbers so young people don’t take their jobs. Sometimes it even works in reverse to create ageism in the hiring process. College degrees that subtly hint without the privilege of going to college, you simply won’t fit in. My list goes on.
At best, this job post software is creating something that generically describes what most people think that person does, which, in most cases, isn’t the least bit accurate. It most certainly isn’t unbiased. AI algorithms inherit and amplify societal biases, impacting everything from hiring to performance reviews. So if old posts are their data set (they always are), there’s no chance of writing one that’s less biased with any tool.
You Can Still Use AI For Recruiting And HR Content
I want to be really clear - I’m not saying we can’t use AI for recruiting content. There’s absolutely opportunity to grow here. I’m saying it’s the responsibility of the person that owns the job posting or whatever you're writing for recruiting and HR to understand what bias exists and your role in ethical automation of that content.
That’s what I want to teach you in my next interactive workshop. I figured it's time for me to pay forward some of those ethics lessons. I typically only offer this workshop for teams, but in this special one-time session? Anyone can join. Our goal? Have you operating more efficiently with AI generated content and empowered to delete the bias in real time.
Want to join me? Here’s what’s in it for you.
- Identify common biases in AI generated job posts,
- Free tools for removing bias from all the recruiting content you create,
- Learn to create more effective prompts to generate quality results on the first try,
- Create, test, and try free tools with me in a live workshop format,
- And more!
You’ll leave this session armed with tools and techniques for removing bias from AI-generated content, consulting with hiring managers, and for generating the results you want. Plus, it's free.
You can register here *PLEASE SHARE THIS LINK*: https://us02web.zoom.us/meeting/register/tZ0odeioqT8qGdTXKWXj0usR6rGZFPEzXlIV#/registration
I believe everyone should have the opportunity to learn and improve, including removing bias from AI-generated recruiting content. I know we all don’t get incredible opportunities to learn from ethics boards and I want to pass that learning on to you. I'm looking forward to seeing you there.
One ask? Please share this. I want this webinar to reach as many HR and recruiting professionals as possible because it's valuable intel we all need before marching into the next generation of AI-adapted recruiting.

