It all seems so simple when you think about it, but we make it hard.
Writing recruitment marketing, that is.
Because writing recruitment marketing isn't about flash. It's about clicking with candidates. It's about never forgetting there's a person on the other side of every sentence.
That's the focus of my video this week. A reminder, really, that we can't forget that there are stories on the other side of every application and job posting.
It has been more than 15 years since my last conversation with my family and it still feels like a sensitive subject. I don’t think I’ve ever written about it publicly before. After lots of therapy, I think I’m ready.
If you have "3+ years experience..." on your job posts, you need to watch this video for advice on creating better content for attracting candidates.
We all have the opportunity to make an impact by buying local from small businesses, entrepreneurs, and the people behind them.
Giving grace means a lot more room for my own dreams. Room for letting go, too.
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