Look, anyone who tells you they have an answer is doing fuzzy math at best. I have yet to see a formula that actually validates how long the post should be. Face it. There are a million variables you can test and trick into convincing yourself that a longer post worked.

Here's the reality. It's all about candidate attention. You need to get it and keep it long enough to convince them to apply.

In this week's video, I'm explaining how you do that with some lessons from the loo.

No, really. That's not just wordplay. There's totally some toilet talk in this one.

Check our our on demand job post writing course and we'll make sure you don't overdo it.