I loved this post. They get to the point about why your fans want to share information in a really concise way you MUST read if you're interested in creating a social media presence for your brand or yourself. In fact, these 3 things should be posted on the wall next to your computer to remind you how to interact with your fans.

October 26, 2010

Giving people a reason to talk is at the core of every word of mouth marketer's job. There are an infinite number of ways to do it, but these three themes are among the best:

1> Stuff they normally don't have access to
2> Themselves and the great stuff they do
3> The abnormally huge, strange, or stretchy

Read more of this article here.