Fact: The majority of blog posts written for candidates are bad. Most of them are thinly veiled company propaganda with some videos that happen to feature employees. They lack creativity, depth or really anything that would make people seek that content out, let alone read it.

So, how do you create career site content, like blog posts for candidates, that these people might actually want to read?

Well, that's what I'm talking about in this week's video. It's really a formula for writing blog posts and getting candidate attention that anyone with a heart can use.

In 3 minutes, I cover:

• A quick rule of thumb for search optimization
• The golden rule of great career site content
• Why content on your career site matters
• 4 critical elements of great blog posts for candidates

Let me know what you think.