Recruiting Advice From Katrina Kibben.

When should you try recruiting on a new social media site? A few questions to ask.

Why do most marketing programs feel like a cookie cutter instead of a conversation?

What good is controversy? Is there ever a time to put your controversial beliefs on the line?

So clearly I have no room to talk because this blog is currently pretty lame but.. it's time to get on it. I learned so much last week at the Hubspot #Inbound13 Conference that I'm feeling inspired. We're getting back to basics now. How do you make your blog better? 3 Ways to Make Your […]

NRA Flees Facebook, Twitter Following Sandy Hook Shooting How do you handle crisis communications on your blog? I'm not talking about that time a semi-famous comedian started cracking jokes about your company name.  I am talking about a crisis that has shaken an entire country.  While I don't want to get into politics and guns, […]

The purpose of a hashtag is to segment the firehouse of information that comes from a live Twitter feed when you follow more than 10 people. For example, hashtags can help people find career information when the title of the article doesn't have the keyword "career" in it. Somehow, as Twitter has grown the purpose […]

Here's my formula for calculating Twitter reach: (Retweets / Followers) = Twitter Reach (The % of my audience each tweet reached) Example for my current company: (116 / 2523) = 4% Most formulas I've seen include a variable representing how many followers each fan has to calculate reach but I prefer to skip it. Why? […]

This video is too adorable and funny for me not to share. Plus, it's my first video in a series of posts that will try to figure out the "viral coefficient" of viral video. So, people smarter than I -- what makes this video viral? My vote, it's different to hear a little girl in […]

I want to be made into the NFL's social media manager. OK, I'll admit that's a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja.  I've worked (and am working) in social media for some really amazing companies but it would be […]

"How should we get the word out about a new product? I want brand awareness! Brand recognition!" Now, one thing isn't going to magically create branding but one important piece of the brand awareness puzzle is online sponsorship. I file these sponsorships in 5 categories: Content Sponsorships: Sponsor content about specific brand related topics on […]

I keep getting the "your blog has Twitter, do you have any Facebook info?" Before today my answer was, not really which is a shame considering the amount of time I spend on the site. I love Facebook. It's a great place to tell your company's story, share success stories and start a conversation. I'd […]

How do you promote Twitter to people who aren't using Twiiter? Hm. Well, my first thought - not on Twitter.  Here's the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So,  I am helping a company run their live Tweet from a conference. We are going to hold 3 […]

Walking the streets of Boston, you'll notice plenty of store fronts have the signs - "Follow us on Twitter" or "Like us on Facebook" - but what do they mean for the business? Is anyone listening? Poe's Kitchen at the Rattlesnake is. They're using what you're Tweeting and posting on Facebook to give guests an […]

Have you ever attended a social media class? Do you have a bachelor's degree in social media? Well now you can at Birmingham City University in the UK.  Initially, I approached " Is a university course in the use of social media a degree too far? " with a bit of skepticism. How do you […]

If you work in social media, I'm sure you've gotten the question: "I signed up for that Twitter thing. Can I get a 101 or a Twitter dictionary?" I tried to search for one and didn't find anything that broke down the Twitter language and defined its value proposition. So, here's my best attempt. Twitter […]

90 million tweets are sent every day. 70% of them are about TV. Why? You get 168 hours a week to save the world, breathe, all that fun stuff. If you're in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around […]

I love great ideas and this. Well this is a fantastic idea. It's a YouTube video that allows the user to rewrite the ending to their experience. Yes. I said pick your own ending YouTube video. The video came from the tippexperience's YouTube channel. It starts with the title "A hunter shoots a bear." 5 […]

Yes, I said it. Rules. Now, this is probably common sense but just in case: Shorten the content of the text before you delete the twitter name of the person who RT'd.  It's important to give credit where credit is due. Write for the RT.  Make sure there are at least 15-25 characters unused of […]

Looking for a quick and easy way to increase followers and start conversations? Try a 3:1 Twitter ratio. 3 RT's of content relevant to your company that you did not author 1 Tweet of your own content. This can help accomplish a few goals really easily. Get people's attention so they  know your company or […]

I loved this post. They get to the point about why your fans want to share information in a really concise way you MUST read if you're interested in creating a social media presence for your brand or yourself. In fact, these 3 things should be posted on the wall next to your computer to […]

What should a social media manager do exactly? This is just my (very brief) opinion. I know it can be different based on company culture and goals. Create Content: A lot of content. That could be YouTube videos, blog posts, albums of pictures on Flickr but it has to be there and it has to […]

I'm a social media geek so I guess the first reason is: "I have to." I wasn't intrigued by Foursquare until I checked in at the Ben and Jerry's in Harvard Square and got a great deal. Now I check in pretty often - who doesn't love a discount? I also like seeing real-time tips […]

The easiest way to get eyes on your YouTube videos? Transcribe content into the video description verbatim. When you transcribe these videos, you earn search traffic to your YouTube channel by making it easy for search engines to "read" your content. Plus, with the new annotation tools and custom backgrounds, you can showcase your brand […]

So, I went to a career coaches conference. And they coached me. Now, I must blog. It's not that I hate to blog it's that I always thought I wouldn't have time. Now, I'm resolving to make time to share all the little tidbits I blab about at conferences and speakers panels in the hopes […]