Recruiting Advice From Katrina Kibben.

Looking for a social media manager job posting sample? Happy to help. Here's a free gift on me.

If you're automating "thank you" messages on Twitter, just stop. I'll even show you how.

Why do most marketing programs feel like a cookie cutter instead of a conversation?

The purpose of a hashtag is to segment the firehouse of information that comes from a live Twitter feed when you follow more than 10 people. For example, hashtags can help people find career information when the title of the article doesn't have the keyword "career" in it. Somehow, as Twitter has grown the purpose […]

I want to be made into the NFL's social media manager. OK, I'll admit that's a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja.  I've worked (and am working) in social media for some really amazing companies but it would be […]

How do you promote Twitter to people who aren't using Twiiter? Hm. Well, my first thought - not on Twitter.  Here's the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So,  I am helping a company run their live Tweet from a conference. We are going to hold 3 […]

If you work in social media, I'm sure you've gotten the question: "I signed up for that Twitter thing. Can I get a 101 or a Twitter dictionary?" I tried to search for one and didn't find anything that broke down the Twitter language and defined its value proposition. So, here's my best attempt. Twitter […]

90 million tweets are sent every day. 70% of them are about TV. Why? You get 168 hours a week to save the world, breathe, all that fun stuff. If you're in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around […]

Yes, I said it. Rules. Now, this is probably common sense but just in case: Shorten the content of the text before you delete the twitter name of the person who RT'd.  It's important to give credit where credit is due. Write for the RT.  Make sure there are at least 15-25 characters unused of […]

Looking for a quick and easy way to increase followers and start conversations? Try a 3:1 Twitter ratio. 3 RT's of content relevant to your company that you did not author 1 Tweet of your own content. This can help accomplish a few goals really easily. Get people's attention so they  know your company or […]