Recruiting Advice From Katrina Kibben.

If over half of the Fortune 50 have stock photos on their career site, you probably do too. But do these photos really matter for candidate conversion?

You can use assessment in nontraditional ways to enable people across your company to recruit where they shine: when they speak.

“I don’t know what Tweeter is, but I think you’ll be good at it.” Famous last words from my CMO at VisualCV. This was in 2009, just two years after Twitter launched. The audience was mostly marketers trying to see if this thing was worth their time and bloggers trying to get someone to listen. […]

Thinking back on life and launching our new offering for HR technology vendors

The differences, the deal breakers, and the bottom line for millenials when it comes to working from home.

The relationship between HR and marketing doesn't have to be so difficult. Here's how, live from HR Tech Conference 2018.

Our formula to help you create blog posts candidates actually want to read using stories that contextualize the job.

3 ways your company should be using personalization for recruiting content.

If you really want to attract and retain great people, invest in the profoundly uncool things they actually want. 

In our first guest post, Melissa Martini breaks down the formula to help you write great job ads without a budget.

You need to write your employer brand with your actions, not your blog posts. And with all the no's we have to say in talent acquisition, we're missing an enormous opportunity to do good and be kind.

A job ad or description, whatever you want to call it, leaves an impression on people - good, bad, or otherwise. What impression are you leaving?

Recruiters have to turn to new talent pools for tech talent, even if they're young.

Why work doesn't work for everyone and more on the fallacies of work in my work therapy episode of the Let's Fix Work podcast.

What IS the tangible difference between employer branding and recruitment marketing? The answer here in 2 min or less.

How do you think a kid who has used an iPhone since he was 3 is going to react to your clunky recruiting process?

The whole idea of culture is flawed, really.That culture is something you control, build or worse - "fix." But if you have to change your culture, read this.

A quick tutorial on CPM vs CPC for recruitment marketing with guidelines for selecting your buying strategy.

Trust, more than anything, is the ultimate hack in recruiting. That and more from my interview on the NurtureIt show.

What if we stopped pretending work was perfect and started being honest? What if we use "no" as a recruitment marketing strategy?

Bad recruiting outreach starts with a terrible subject line. Skip the headache. Here are 3 of my go-to subject line strategies to get candidates and leads to open my emails.

What words should we ban from job ads? Here's a start.

How do you translate employer values into action? Start with the posters on the wall.

What do you mean Facebook wants to be the blue-collar LinkedIn? My view on the trends that work against this theory.

Every recruitment marketing strategy should start with one thing: listening. Here's where you can find those conversations.