The style of the writing itself influences how people respond. Learn to apply this candidate reading map to your recruiting email.

Here’s a twist on Take Your Child To Work Day: create a place your kids want to work. 

3 areas where you can use a recruiting chatbot to deliver a unique and helpful experience for candidates. 

This video shares 3 simple, practical rules for writing better job postings. 

The first in a series of snarky renditions of bad job postings is the world's most honest job posting.

Candidates should not feel "interrupted" by your recruitment marketing.

The whole "it worked one time so I'm recycling it for the 99th" is getting old. If I can recite your recruiting email, it's not good enough - ok? But this is.

If a candidate can't find your job by searching the job title, you can't get applicants.

If you're dedicated to getting your employee referral program right, it's not about more posters or bigger bonuses.

The problem is that creativity is added to job postings without any meaning. 

Behind the data, past the technique, there's one reason why you should really care about your job postings.

How many is too many when it comes to the interview process? Warning: this post may make you cringe at interview reality.

In this week's videos, I'm sharing 3 personalization tactics you may not have tried before.

How do you create a memorable business card? Make sure you're starting a conversation, not just sharing contact details.

If you've ever worked at a big company, you've seen brand guidelines. They create consistency and make the experience for buyers excellent. That should exist for recruiting.

My rant on why you need to just accept they're gone once your employee gives two weeks notice.

Watch this 3-minute video to learn 4 critical elements of great blog posts for candidates and the golden rule of great career site content.

We've vetoed "family" from your careers site. 

Writing recruitment marketing isn't about flash. It's about clicking with candidates

Most of the blogs on employee engagement and retention are about what you're going to get your people to do for you. News flash: Worrying about those things is useless.

Here's the reality. Job post word count is all about candidate attention. You need to get it and keep it long enough to convince them to apply.

By day, we’re told that “people are our greatest asset.” At night, we nod, we smile, we cry at home. What does it "greatest asset" mean anyway?

We can stop guessing when it comes to job titles now. Job titles are one of the single greatest judgment factors for a candidate clicking on your ad, yet so many people are still posting "Manager 4." Why? In some cases, laziness. In most cases, we just don't know any better and we are tasked […]

Our free job post workshop can help you learn to write better job postings.

Speakers at events deserve to be paid for their hard work, period.