Recruiting Advice From Katrina Kibben.

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    Recruitment Marketing Advice

    Here's the reality. Job post word count is all about candidate attention. You need to get it and keep it long enough to convince them to apply.

    By day, we’re told that “people are our greatest asset.” At night, we nod, we smile, we cry at home. What does it "greatest asset" mean anyway?

    Can you be a culture fit if you're also a culture add? What does all of that mean anyway?

    It's one small typo between a shit and a shift leader, people. But we can get rid of a few words altogether, typos or not.

    We can stop guessing when it comes to job titles now. Job titles are one of the single greatest judgment factors for a candidate clicking on your ad, yet so many people are still posting "Manager 4." Why? In some cases, laziness. In most cases, we just don't know any better and we are tasked […]

    This video will teach you 3 subject line templates and how to tell a better story in your recruiting emails that will get responses.

    Why we're on YouTube, and why you should subscribe to our channel in the first place.

    I didn't follow any of my own advice when hiring. This is what happened next, and what I learned.

    Talent personas are the creative genius behind great recruiting strategies that attract junior tech talent.

    We've vetoed "family" from your careers site. 

    Advice for bringing kindness to the candidate experience with better communication.

    Don't talk to me about automation until I don't have to manually upload my work history after I just uploaded my resume.

    When did normal manners get left out of recruiting processes? Here's how to say thank you with tips to write better rejection letters.

    Most talent communities aren't communities at all. This is what makes a good talent community.

    These are the lessons I learned by speaking with over 100 practitioners about their job posts.

    How do you personalize recruitment automation and make candidates feel something even when the machine is doing the talking?

    See how returnships can benefit and build your intern program.

    There's a fine line between creative and creepy. Know how I know? I did a Super Bowl campaign. (Also because I have a sense of humor, but that's not the point.) The campaign was called "The Fiddling Beaver." (1/3 of you just started giggling.) So, the beaver is going to find his dream job. He […]

    Are we all just blindly following bad behaviors and busted job posting templates by using bullets? Maybe.

    Enough with the ninjas already! They're bad for your employees and your search traffic. Here's why.

    The only trend you should pay attention to as you're planning 2019.

    The EVP is overrated. There. I said it.

    If over half of the Fortune 50 have stock photos on their career site, you probably do too. But do these photos really matter for candidate conversion?

    You can use assessment in nontraditional ways to enable people across your company to recruit where they shine: when they speak.

    “I don’t know what Tweeter is, but I think you’ll be good at it.” Famous last words from my CMO at VisualCV. This was in 2009, just two years after Twitter launched. The audience was mostly marketers trying to see if this thing was worth their time and bloggers trying to get someone to listen. […]